Media training & leadership coaching

Insights and analysis

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The PR for Humans podcast

Mike Sergeant

I'm a writer and communications coach - working with leading banks, consultancies, global brands and fast-growing companies.  

For 18 years I was a correspondent at the BBC, Sky News and Reuters. Since 2014, I've been a full-time adviser to CEOs, partners, spokespeople and board-level executives. Services include: media training, leadership coaching, presentation coaching, messaging and story development. 

Whereas PR agencies focus on the company, I always focus on the human being - finding effective and powerful ways to tell their story. I'm using the principles outlined in my forthcoming book PR for Humans

As someone who advises others on public speaking and media, I also need to walk the talk. I'm regularly chairing and speaking at corporate events, as well as providing media commentary on leadership, PR and communications. Each week I host the PR for Humans podcast. 

Media Training

Training for print interviews and broadcast appearances 

Public Speaking

Preparing CEOs, partners and spokespeople for keynote speeches and panel events

Presentation Coaching

Coaching leaders for pitches, client presentations and major staff events

Communications Coaching

Working with board-level leaders to improve personal communication skills 

Leadership Development

Building leadership capabilities with communication training 


Crafting key messages and stories for organisations and individuals



Mike Sergeant


CEO coach | Communications consultant | Public speaker | BBC Political Correspondent | BBC Business Correspondent |  BBC Middle East Correspondent |  Sky News e-commerce Correspondent | Reuters Markets Reporter | PR Agency Director 

Coming soon


Mike Sergeant's book - featuring the best storytellers in the business - is coming soon


The 'PR for Humans' masterclass is coming soon



“Mike was an excellent speaker and chair at our London conference. He gave a fascinating overview of the global context for Family Offices and moderated the subsequent panel discussion with skill, insight and humour” 

Vahe Vartanian, CEO, Global Family Office Community 


“I have worked with Mike on a number of occasions, including his first class 1-1 provision of television/media/public speaking training and his chairing of high-profile conferences and events. His insights and balance, measured and thoughtful style of mediation and panel management have been highly appreciated both by me and the audiences concerned” Anthony Barklam, Managing Director MUFG (Japan’s largest bank) 


“Mike brings his quiet intelligence and warm inquisition skills to the fore as an excellent chair of panels and debates. His hosting of a discussion with Lords Browne and O’Connell for a Headland ‘Connecting in the Customer Age’ event elicited insights, wisdom and humour” 

Chris Salt, CEO, Headland Consultancy



"Afterwards the participants said it was the best training they had ever had! 

Mike brings all of his broadcasting abilities and industry knowledge to the conference platform, and gets the best out of his panellists, whilst keeping on-track and moving the discussion along brilliantly. Highly recommended!” 

Mary McGrath, Marketing Director, Punter Southall 


Sergeant Leadership Communications

0207 129 7328